The fashion universe is known to be a fertile ground where creativity expresses itself freely and without boundaries. It was precisely at Pitti Uomo, the celebrated Florentine event dedicated to men’s fashion, that we had the opportunity to meet Augusto Ferretti, a Brand Ambassador who, at 52 years old, demonstrates how fashion can be a tool of
personal expression
 and of
change
.

 

Augustus is actually a civil servant who spends his days immersed in
numbers
 e
calculations
 but his journey into this fascinating world of fashion began during the
Covid
 in
2020
, after a battle with a bad back. From that moment, Augusto decided to be himself in daily life as well, expressing himself through the
accessories
, especially hats, and a lot of
color
.

 

Her approach to fashion is unique and distinctive: she loves wearing garments from
small local businesses
, in fact, for the Pitti she chose a brand called“Chapeaubrand.” This special brand makes hats handmade by a talented lady from
Arezzo
, Augustus’ hometown. This choice represents a way for him to support and enhance the work of small entities while embracing his own
identity
 and
local roots
.

 

Augusto showed us entirely his outfit, which for him represents the possibility of being
authentic
, conveying how he feels and who he really is. Fashion is a way for him to feel comfortable with himself and express his personal style. His philosophy is:

“Distinguish thyself not confuse thyself.”

which is to be yourself with a touch of
originality
 e
boldness
, without homologating.

 

Speaking about this year’s edition of Pitti Uomo, Augusto admits that he noticed some movement in the industry, but he expected more courage and imagination. For him, fashion should
dare
 and take more risks, especially in times of change and uncertainty such as those experienced recently. He is convinced that fashion can be a tool to
push
 and of
growth
, both for individuals and for the fashion industry in general.

 

With his bold and genuine approach, Augusto reminds us that fashion is much more than a set of clothes, it is a means to express our true essence and our
uniqueness
. In the world of elegance and trends, it teaches us that true fashion is being true to yourself and having the courage to
stand out
, without ever
blend in
.

 

This article was written by our Digital PR
Isabella Massacesi
,
If you are interested in learning more check out the full interview below!

 

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