In the heart of Pitti, we met with Alessandro Pelagatti, founder of the eponymous brand, who took us on a journey
unique
e
introspective
through his design and fashion.
“
An emotional stray who travels through time hoping to reconstruct piece by piece that void filled with doubts, questions, primal and existential perplexities.”
è how the designer likes to define himself and his brand:
“[…] it is not a brand, but an authentic experience in which I tell my essence.”
an approach to fashion that eschews trends and focuses on a creative process of
choice
,
design
e
creation
based on a deep instinct.
With a determination to stir the more reflective aspects among people, the artist invites each of us to
stop
,
reflect
e
attribute a
value
more meaning to everything around us.
In a world where speed and appearance seem to prevail, Alexander sets his sights on the importance of regaining our
centrality
, highlighting the human essence and awareness of who we are in the world.
Pelagatti’s project, therefore, embraces a multiplicity of themes and values, which require time and space to be fully appreciated and understood. However, this is only
the beginning
of a journey destined to explore the infinity of the human soul and to shape one’s being on a matter that apparently defines “
trivial
“.
The artist is aware of the dynamics that move the fashion industry and defines the
Fashion
as:
“A business machine that can no longer be stopped.”
inviting us to look inside ourselves to unearth what we really like.
The key to this lies in what he calls the “
personal search
“ since it is only by looking deep within ourselves that we are able to understand who we are and, consequently, others as well.
Conscious analysis is a true examination of the soul as well as the foundation on which fashion should stand.
For Pelagatti, fashion goes beyond the
numbers
and
trends
;
is a form of expression that should nourish the human soul and stimulate emotions.
Through the
design
, the artist hopes to awaken and give voice to those feelings and emotions that are too often dulled by the
superficiality
of the modern world.
As Pitti continues to celebrate fashion and design, the voice of Alessandro Pelagatti echoes, proclaiming an
invitation
to rediscover
authenticity
, the
awareness
and
centrality
of the human being at the heart of fashion.
An injection of identity and reflection that urges us to look beyond the boundaries of appearance and reconnect with our deepest roots.
With his instinctive spirit and passion for what is authentic, Alessandro Pelagatti is laying the foundation for a fashion that goes far beyond the boundaries of fashion, touching the deepest chords of the human soul.
This article was written by our Digital PR
Isabella Massacesi
,
If you are interested in learning more check out the full interview below!
https://www.instagram.com/reel/CvW1RZ4tZXi/?utm_source=ig_web_copy_link
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