Modern Branding

NAMING AND PACKAGING: HOW TO CHOOSE THE RIGHT SUIT FOR YOUR PRODUCT We present here the case study of "Ti Porto A Casa," a line of ready-to-eat fish dishes from Pesca Pronta, to understand how to position yourself in the large-scale retail trade in an appealing way. Landing in large-scale retail also means competing [...]

BRAND IDENTITY MEANS MAKING A LOGO? There is often a tendency in the world of communication and marketing to reduce and trivialize brand identity. The graphic sign is certainly a central element in the construction of a visual identity, but it is only the tip of an iceberg, a manifestation of an entire value universe [...]