{"id":4901,"date":"2023-08-30T11:31:58","date_gmt":"2023-08-30T09:31:58","guid":{"rendered":"https:\/\/themodernagestudio.com\/stand-out-without-confusing-the-style-of-augusto-ferretti\/"},"modified":"2023-08-30T11:32:17","modified_gmt":"2023-08-30T09:32:17","slug":"stand-out-without-confusing-the-style-of-augusto-ferretti","status":"publish","type":"post","link":"https:\/\/themodernagestudio.com\/en\/stand-out-without-confusing-the-style-of-augusto-ferretti\/","title":{"rendered":"Stand out Without Confusing: the style of Augusto Ferretti"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The fashion universe is known to be a fertile ground where creativity expresses itself freely and without boundaries. It was precisely at <a href=\"https:\/\/uomo.pittimmagine.com\/\">Pitti Uomo<\/a>, the celebrated Florentine event dedicated to men&#8217;s fashion, that we had the opportunity to meet <a href=\"https:\/\/www.instagram.com\/augustoeffe71\/\">Augusto Ferretti<\/a>, a Brand Ambassador who, at 52 years old, demonstrates how fashion can be a tool of <strong><br \/>\n  <em>personal expression<\/em><br \/>\n<\/strong> and of <strong><br \/>\n  <em>change<\/em><br \/>\n<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Augustus is actually a civil servant who spends his days immersed in <em><br \/>\n  <strong>numbers<\/strong><br \/>\n<\/em> e <strong><br \/>\n  <em>calculations<\/em><br \/>\n<\/strong> but his journey into this fascinating world of fashion began during the <strong><br \/>\n  <em>Covid<\/em><br \/>\n<\/strong> in <strong><br \/>\n  <em>2020<\/em><br \/>\n<\/strong>, after a battle with a bad back. From that moment, Augusto decided to be himself in daily life as well, expressing himself through the <strong><br \/>\n  <em>accessories<\/em><br \/>\n<\/strong>, especially hats, and a lot of <em><br \/>\n  <strong>color<\/strong><br \/>\n<\/em>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Her approach to fashion is unique and distinctive: she loves wearing garments from <em><br \/>\n  <strong>small local businesses<\/strong><br \/>\n<\/em>, in fact, for the Pitti she chose a brand called<a href=\"https:\/\/chapeau-brand.it\/it\">&#8220;Chapeaubrand<\/a>.&#8221; This special brand makes hats handmade by a talented lady from <strong><br \/>\n  <em>Arezzo<\/em><br \/>\n<\/strong>, Augustus&#8217; hometown. This choice represents a way for him to support and enhance the work of small entities while embracing his own <em><br \/>\n  <strong>identity<\/strong><br \/>\n<\/em> and <em><br \/>\n  <strong>local roots<\/strong><br \/>\n<\/em>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Augusto showed us entirely his outfit, which for him represents the possibility of being <strong><br \/>\n  <em>authentic<\/em><br \/>\n<\/strong>, conveying how he feels and who he really is. Fashion is a way for him to feel comfortable with himself and express his personal style. His philosophy is:  <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;Distinguish thyself not confuse thyself.&#8221;<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">which is to be yourself with a touch of <strong><br \/>\n  <em>originality<\/em><br \/>\n<\/strong> e <em><br \/>\n  <strong>boldness<\/strong><br \/>\n<\/em>, without homologating.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Speaking about this year&#8217;s edition of Pitti Uomo, Augusto admits that he noticed some movement in the industry, but he expected more courage and imagination. For him, fashion should <strong><br \/>\n  <em>dare<\/em><br \/>\n<\/strong> and take more risks, especially in times of change and uncertainty such as those experienced recently. He is convinced that fashion can be a tool to <strong><br \/>\n  <em>push<\/em><br \/>\n<\/strong> and of <strong><br \/>\n  <em>growth<\/em><br \/>\n<\/strong>, both for individuals and for the fashion industry in general.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With his bold and genuine approach, Augusto reminds us that fashion is much more than a set of clothes, it is a means to express our true essence and our <em><br \/>\n  <strong>uniqueness<\/strong><br \/>\n<\/em>. In the world of elegance and trends, it teaches us that true fashion is being true to yourself and having the courage to <em><br \/>\n  <strong>stand out<\/strong><br \/>\n<\/em>, without ever <em><br \/>\n  <strong>blend in<\/strong><br \/>\n<\/em>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>This article was written by our Digital PR <em><br \/>\n  <strong>Isabella Massacesi<\/strong><br \/>\n<\/em>,<br \/>\nIf you are interested in learning more check out the full interview below!<\/p>\n<p>&nbsp;<\/p>\n<p>If you like our <a href=\"https:\/\/themodernagestudio.com\/blog\/?swcfpc=1\">items<\/a> and have already checked out our <a href=\"https:\/\/themodernagestudio.com\/portfolio\/?swcfpc=1\">work, please<\/a> contact us <a href=\"https:\/\/themodernagestudio.com\/contact\/?swcfpc=1\">here<\/a> and leave us feedback!<\/p>\n<p>P.S. Remember to also follow us on our <a href=\"https:\/\/linktr.ee\/themodernagestudio\">social<\/a> media so you don&#8217;t miss the latest news, see you next article!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":4900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[205],"tags":[280,325,531,539,514,271,535,546,516,548,541,265,545,89,544,547,536,538,537,501,524,543,449,540,499,486,533,379,320],"class_list":["post-4901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-explorer-en","tag-accessories","tag-approval","tag-augusto-ferretti","tag-authenticity","tag-brand-ambassador","tag-change","tag-color","tag-courage","tag-covid","tag-dare","tag-distinguish-you-not-confuse-you","tag-dresses","tag-elegance","tag-fashion","tag-fashion-industry","tag-growth","tag-hats","tag-identity","tag-local-realities","tag-mens-fashion","tag-motto","tag-originality","tag-outfit","tag-personal-style","tag-pitti-immagine","tag-pitti-uomo","tag-self-expression","tag-trends","tag-uniqueness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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